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What is the word for phrases such as:
"run it up the flagpole and see who salutes" "let's bottom line this" "if the shoe fits - wear it" "too many chiefs, not enough Indians" Those obnoxious phrases everyone says - and we all know what they mean - but we hear too often. Thank you. |
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Site Administrator |
Chiefs/Indians and Shoe fits are adages, but flagpole is from Madison Avenue admen meaning, "Let's see if this works/gets attention. I am not sure about Bottom line, but it obviously has its origins in the business world; I would just call it a slang phrase. Bottom line and flagpole could be considered business jargon that has passed into common usage. All may be considered idioms.
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Diamond Enthusiast![]() |
Or you might be referring to the term "cliche" which means an expression so often used that its original power has been drained away - or an over-used expression.
In fact, wikipedia.org actually refers to Run it up the flagpole as a cliche. |
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Site Administrator |
Slang phrases and jargon can become cliches if used often enough.
"That's strike three" meaning that you are out of chances is now a cliche. It was baseball jargon. I have seen people who wouldn't now which end of a horn to blow into talk about a "gig" that they had. The ad slogan for the telephone company, "Reach out and touch someome", was adapted by police; "reaching out" to someone meant (means?) "get into contact with a particular person to find out some information." (Usually the other person is a contact in the department itself or someone who has a contact with someone who can give information. It's like networking in code.) |
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