CHABLIS, France - Fine French wine with a screw top?
At La Cote Saint Jacques restaurant, a Michelin three-star temple of gastronomy in the Burgundy region, chief sommelier Arnaud Laplanche isn't ashamed to give it a try.
He's part of a quiet revolution sweeping the French wine business, the world's largest and fighting to stay that way.
France's goal: to hold off New World winemakers that have wooed wine lovers and gained market share with jazzy marketing campaigns, helpful information on what's inside the bottle, and quality assurances that some French wines lacked.
Screw tops, boxed wines, colorful easy-to-understand labels and sophisticated marketing — innovations pioneered by countries like Australia and South Africa — are making inroads in tradition-bound France, even if many still sneer. - Yahoo News
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