I find it hard to believe but Guiding Light claims that honor.
On Monday, January 25, 1937, "The Guiding Light" radio serial made its debut on the NBC(Red) Network. When the initial broadcast took place, no one associated with the program or sponsor would have believed it would still be on the air today. In fact,"Guiding Light" also outlasted its original creator, Irna Phillips, who died in 1973. Source: TV of Your Life
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