What did Sylvan Goldman develop and unveil in 1937 to change American habits seemingly forever ? It is not only still being used in its basic form, but also in many variations.
Posts: 17507 | Location: Lincoln Place, Granite City, IL, USA | Registered: 06-03-02
Bingo ! Goldman's shopping cart first saw use on June 4, 1937 in Oklahoma City, Oklahoma.
Sylvan Nathan Goldman (1898 - November 27, 1984) was an American businessman and inventor of the first shopping cart. He introduced the device on June 4, 1937, in the Humpty Dumpty supermarket chain in Oklahoma City, of which he was the owner. With the assistance of a mechanic named Fred Young, Goldman constructed the first shopping cart, basing his design on that of a wooden folding chair. They built it with a metal frame and added wheels and wire baskets, and advertised the invention as part of a new "No Basket Carrying Plan."
The invention did not catch on immediately. Men found them effeminate; women found them suggestive of a baby carriage. "I've pushed my last baby buggy," offended women informed him. After hiring several male and female models to push his new invention around his store and demonstrate their utility, as well as greeters to explain their use, shopping carts became extremely popular and Goldman became a multimillionaire by collecting a royalty on every shopping cart in the United States until his patents ran out. - Wikipedia.com
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Posts: 17507 | Location: Lincoln Place, Granite City, IL, USA | Registered: 06-03-02
