They are going to spend a Lot of money Promoting KUMO or on Todays Latest Newsflash (on several newswires) Bing
The Webcommunity will be punning it like mad as a comment said:

quote:

"Why could they just have continued with the Live search name?"

The Maps will be called Bing Maps
as for games Bing Bingo ...Sounds so cheap and Tacky
In My opinion Totally unworkable
Story Here..

Ps The only Logo they could make for this is a Pipe and Golf club The younger generation wouldn't get the Joke
PPS Bing is also a famous Make of Model Train (Pre WW2)

Question:
What Name would you use if You were the Marketing arm of Microsoft?

Choices:
Kumo
Windows Live
Bing
Something else