I erred in using the word "designer." I should have said, "Whose idea was it". However, after reading over 100 sites about Corvette history, I did not see Mitchell's name. Obviously, Harley Earl was the name I was looking for. The MSRP was $3250, although one site had it at "over $3500."
"Most of GM's flamboyant "dream car" designs of the 1950s are directly attributable to Earl, leading one journalist to comment that the designs were "the American psyche made visible." Harley Earl loved sports cars, and GIs returning after serving overseas World War II were bringing home MGs, Jaguars, Alfa Romeos and the like. Earl convinced GM that they needed to build a two-seat sports car. The result was the 1953 Corvette, unveiled to the public at that year's Motorama car show." -
WikipediaHarley Earl is the father of the Corvette. The Corvette was his idea pure and simple. He was influenced after World War II watching Jaguars and MG's run road-racing courses like Watkins Glen. He felt America needed its own sports car and he convinced GM to develop its own, inexpensive two-seater.
"Originally code named "Project Opel", Earl kept the Corvette program pretty much to himself. He had a special small studio with a handful of people working on it. At the time, Earl wasn't sure which GM division ought to sell the Corvette, But he felt close to Ed Cole at Chevrolet and decided to give the "Bowtie Division" first shot. Cole was sold the first time he saw the prototype. He knew it was just what the stodgy Chevrolet division needed." -
National Corvette Museum, Corvette Hall of FameArticle, including newspaper clippings from that era, giving Earl the credit for the idea and design. H. Earl: Yeah. Because, you know, with me, it’s just like when I finished the LE SABRE…I’m going to show you a car right now…let’s see, the Corvette was a little thing that I started. I ran that LE SABRE up pacing a race, and then I got the idea…sports car race at Watkins Glen, that’s where I got the idea for the Corvette… (Interview by a local Detroit writer, Stan Brams, in January 1953)
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