NC - That is a cool site!
Soaringhorse - I've had many bettas over the years. They're beautiful and so easy to care for, even I can keep them alive!

A few tips I've learned:
When changing the water, I set another bowl, jar, whatever with the new water in it next to the one with the fish, for a couple of hours. That way, the new water will be the same temperature as the old and the fish won't go into shock from temp change.
This also allows the chlorine to evaporate from the water. Or you can add a drop of dechlorinator.
Also - I've been warned not to keep bettas with gold fish - at least in unfiltered water - as the urine from the goldfish will kill the betta.
I've found that gritty fish food will make the water dirty more quickly than will flake food.
You can also add a little gravel or colored glass stones on the bottom to spice up the environment.
Have fun with your betta-buddy!